Florence + The Machine -  ”Lover To Lover”

While preparing for the North America tour which kicks off on April 14th, the U.K. band Florence + The Machine has premiered the music video in support of their latest single called “Lover To Lover”included on their second studio album Ceremonials.

The video is developed on the ideea of what to expect to see from their tour as the clip itself feature the band during a live session, delivering a sublime performance of their single.

At the same time with the video premiere, Florence Welch and her band also announced they’ll kick off their tour on April 14 in Santa Barbara, California. The upcoming roadshow, which includes two shows at the Coachella Valley Music and Arts Festival, is part of promotional effort for their Ceremonials studio album. 

Talking to MTV News, Florence Welsh said: “In a way, it’s not going to be too big a production; we’ve done a lot of quite extravagant stuff, and that’s been amazing, but for this tour, it’s definitely going to be about showcasing the music. The songs are going to be the most important thing. It will be heavily based on the music … no bells and whistles just yet, we’re going to try and keep it quite pure.” Watch the clip below.